seventh youtube 800x800


Owned by  Jay Abello (Producer I Director I Cinematographer) , Maita Lupac (Producer- Director) and Jay Mitra (Partner-Cinematographer), Seventh Films was created purposely to help YOU TELL YOUR STORY.

Seventh Films is a house of artists who enjoy telling stories. We like all sorts of stories. Stories about children, food, water, agriculture, industry, economy, culture and the arts, indigenous people, the environment…any story as long as you believe in it. We have 7 artists under us:  two directors, two cinematographers, one producer/writer and one animator.

We co-produced the independent films Ligaw Liham (2007), Namets! (Yummy) (2008) and Pureza: The Story of Negros Sugar (2011), a full length documentary on the sugar industry of Negros island.  In between these indies, we discovered that NGOs needed help in telling their own stories so we produced films and projects for them.

Aside from Blood in the Gallera, we are also in production on another full-length documentary on surfing entitled Norte (in co-production with Coast Thru Life) .

We have also developed (in partnership with Akubo Software Inc.) a storybook application for the iPad entitled Esturya which was released last December 2013 in iTunes.  We are also currently working on another surfing application for both smartphones, androids, tablets and Apple products.



Brainchild Creative Solutions is a video production company established in 2002. It has since been producing audio-visual presentations, music videos, commercials, television shows, and films. Brainchild caters not only to advertising agencies but also to event organizers, PR firms, and direct clients. Over the years, it has established a vast and varied clientele that includes the startup to the multinational – these include: TeaM Energy, World Vision, ICT Group, TeleDevelpment Services, Sony BMG, MCA Universal, Coca-Cola, Nike, Nestlé, Cartoon Network, Colgate- Palmolive, Unilever, Unilab, UNICEF, Globe Telecom.

In 2010, Brainchild completed production of its first feature-length project – Slow Fade (Rommel Sales). The film is the recipient of the annual PLDT/Smart Foundation’s Cinemabuhay grant. Slow Fade premiered at the 2010 Metro Manila Film Festival as part of the Independent Cinema Showcase. In 2011, Brainchild became involved as a contributing producer for the film i-Libings (Rommel Sales), as part of that years Cinemalaya Philippine Independent Film Festival. Also in 2011, Brainchild partnered with Creative Cross Border to produce Street Smart for the National Geographic Channel. It was the first locally-produced NGC program in the country. In July 2011, Brainchild began production on Pesos and Sense, a weekly television show (GMA News TV) that champions financial literacy and educates Filipinos about the complex world of investments.

In 2012, Brainchild completed production on its second feature-length film entitled Ang Nawawala (Marie Jamora) also as part of the Cinemalaya Festival. The film won the festival’s Best Musical Score and Audience Choice Awards. Ang Nawawala went on a two-week commercial run in September 2012, marking Brainchild’s entry into independent film distribution and release.

Brainchild is headed by producers Bernard Dacanay and Trinka Lat. Theycurrently have a number of short and feature-length film projects in development.



Producer / Director

Jay is the Managing Partner of Seventh Films. An industry disciple for over 14 years, Jay has worked on over 25 feature films in the Philippines, including tv soap dramas and tv commercials under the tutelage of the best directors like Peque Gallaga, Erik Matti, Yam Laranas, Mark Meily and Laurice Guillen.  As a cinematographer, he apprenticed under Lee Meily from 2004 to 2007.

Among Jay Abello’s best works is doing cinematography for the films Brutus (Tara Illenberger, 2008), Donor (Mark Meily, 2010), Kano’: the American and his harem, (Coreen Jimenez, 2010) and Aparisyon (Vince Sandoval, 2012).

He also directed two Cinemalaya feature films; Ligaw Liham and Namets! (Yummy!) and one full-length documentary (Pureza: the real story of Negros sugar, 2012). He also directed a show for TV5 called Hush Hush (2009) and a cooking show Promdi Chef (2009).


Producer / Cinematographer

Bernard is Co-owner and Executive Producer of Brainchild Creative Solutions Corporation. He is an alumnus of the Communication program of the Ateneo de Manila University where he received the Dean’s Award for Screen Arts. His early films earned him awards from The KODAK Filmschool Competition, the Gawad CCP (Cultural Center of the Philippines), and the Ateneo Video Open. He has spent the last ten years directing and producing music videos, commercials, and corporate videos for Brainchild and other production groups. He has also produced TV serials namely Pesos & Sense (GMA NEWS TV) and Street Smart (National Geographic Channel). He also produced Rommel Sales’ SLOW FADE (Metro Manila Film Festival, Cinemabuhay International Grant) and ANG NAWAWALA by Marie Jamora (Cinemalaya .



Robin Abello is a technology and social entrepreneur.  He earned his Bachelor’s degree in Computer Science from the University of Maryland and an MS degree in Software Engineering from Carnegie Mellon University. In 2003, he founded Percworks, Inc., a technology company serving the greater Columbia, MD area. In 2008, he started Akubo, which builds software used by non-profits and small-businesses in the US, Canada, Europe, Australia and the Philippines.

He pursues his interest in computers and communication by working on various creative projects in collaboration with his brother, Jay Abello. This includes finding technology solutions for NGO’s and working on creative applications such as a storybook app for kids on the iPad called Esturya and an upcoming surfing site with an application called Surf’s App.

He also helped produce Jay’s full length narrative features- Ligaw Liham (aka Letters of Nor) in 2007 and Namets! (Yummy) in 2008.



 JC Bernardo is the owner and developer of is the oldest, biggest and most active cockfighting website in the world.  With 30,000 active members from all over the world and 3 million page views a month. He has also been producing the DVD videos for the World Slasher Cup since 2001. He took up BA International Relations in Dominican College of San Rafael in San Francisco, California, USA and is currently the Vice President and General Manager of CHEMDIS Manufacturing Corp.

In 2009, JC ventured in producing a full length-film entitled Sabungero The Cockfighter that bagged the Aloha Accolade Award for Excellence in Filmmaking at the 2010 Honolulu International Film Festival and the Golden Palm Award at the 2010 Mexico International Film Festival.



Mitchelle Moreno has produced two films—Tribu (2007) and Happyland (2010).

Tribu won the Balanghai Trophy Best Film at Cinemalaya Independent Film Festival in 2007, Best ensemble at Cinemanila International Film Festival 2007, and the 2008 Gawad Urian for Best Music.  The film was also nominated at Fribourg International Film Festival 2008 for the Grand Pix Award and Director Jim Libiran bagged the Young Filmmaker Award at Paris Cinema 2008.

Happyland was nominated for the Lino Brocka Award at Cinemanila International Film Festival in 2010  and Best Music at Gawad Urian Awards in 2011.

When not producing films, Mitchelle wears the cap of a social entrepreneur. She owns Sweet Kiss, Inc., a cake and pastry shop running for 15 years.

She is currently Seventh Films producer and head of business development.

Warning: include(templates/sidebar/sidebar-right.php): failed to open stream: No such file or directory in /home/content/12/9968212/html/bloodinthegallera/wp-content/themes/purity/page.php on line 16

Warning: include(): Failed opening 'templates/sidebar/sidebar-right.php' for inclusion (include_path='.:/usr/local/php5_6/lib/php') in /home/content/12/9968212/html/bloodinthegallera/wp-content/themes/purity/page.php on line 16